Fraser Coast Explore Destination Marketing Campaign
In Market Feb – March 2025
About
Fraser Coast Explore is FCTE’s new signature destination campaign designed to spark interest in visitors to explore the Fraser Coast this year. The Explore campaign is about visiting an eco-based region bursting with nature-based destinations and attractions, wide open spaces, fresh air and safe beaches. Abundant wildlife and water-based tours. Bike paths and walk ways pierced with beach side dining.
In Market
Campaign launches in February 2025 and ends on March 30, 2025.
FCTE will run destination advertising on Broadcast TV on Demand (BVOD), plus digital advertising including Google and social media ads.
Target Audience
Target markets include the 400km Queensland drive market, plus an emphasis on direct path flights from Sydney and Melbourne. Messaging is designed to appeal to travellers with flexibility to travel in non-peak times as well as those travelling in the major holiday periods – Easter and Winter.
Cost
Free! There is no buy-in cost. We encourage all Fraser Coast operators to get involved in this fresh and fun new campaign – learn how below.