Discover our latest deals and packages

Fraser Coast Explore Destination Marketing Campaign

Fraser Coast Explore Destination Marketing Campaign

In Market Feb – March 2025

About 

Fraser Coast Explore is FCTE’s new signature destination campaign designed to spark interest in visitors to explore the Fraser Coast this year. The Explore campaign is about visiting an eco-based region bursting with nature-based destinations and attractions, wide open spaces, fresh air and safe beaches. Abundant wildlife and water-based tours. Bike paths and walk ways pierced with beach side dining. 

In Market 

Campaign launches in February 2025 and ends on March 30, 2025. 

FCTE will run destination advertising on Broadcast TV on Demand (BVOD), plus digital advertising including Google and social media ads.

Target Audience 

Target markets include the 400km Queensland drive market, plus an emphasis on direct path flights from Sydney and Melbourne. Messaging is designed to appeal to travellers with flexibility to travel in non-peak times as well as those travelling in the major holiday periods – Easter and Winter. 

Cost 

Free! There is no buy-in cost. We encourage all Fraser Coast operators to get involved in this fresh and fun new campaign – learn how below.   

Download the Fraser Coast Explore Toolkit

The toolkit includes the Fraser Coast Explore logo stamp for you to add to any materials and social posts (available in multiple formats), as well as sample images, messaging and example social media posts.

Download Toolkit

Messaging

The Fraser Coast Explore campaign is designed to entice visitors to book a holiday brimming with nature-based explorations, filled with awe-inspiring attractions and experiences guaranteed to give peace to explorers, install a relaxed state of mind and soothe the soul, providing a holiday to completely rejuvenate. 

Align your message with the campaign by inspiring audiences to book, and ensure you include your point of difference. Messages should be inspiring, warm and nurturing. 

Use #visitfrasercoast and #explorefrasercoast 

How to Get Involved

    1. Follow and engage with VisitFraserCoast on social media channels: Facebook and Instagram.
    2. Share your Fraser Coast Explore moments on socials and use the #visitfrasercoast and #explorefrasercoast hashtag. Using those hashtags is the best way to ensure we see your content and can consider resharing. We want to see your best vision and content so we can reshare each week!
    3. Educate and entice your visitors to share their experiences by tagging your product and using #visitfrasercoast and #explorefrasercoast.
    4. Need some inspiration? Check out some sample social posts here in the toolkit.

Additional Partner Opportunities

Add new deals on ATDW!

ATDW deals appear on the visitfrasercoast.com/deals page, on the side of your product listing, and can also appear on other tourism sites including Queensland.com

How to add a deal or special offer to your ATDW profile:

  1. Login to www.atdw-online.com.au with your username (email address) and password.
  2. Click update on the profile you would like to add a deal to. If your profile is expired, look for the red Renew button instead.
  3. Click Add a Deal/Offer on the orange menu on the left.
  4. Fill out the Deals & Offers template. Use the guidance text on the right if you need help.
  5. Click on Send for Review to have your deal submitted for approval.
  6. Your deal will be reviewed and approved by the ATDW team before being published to visitfrasercoast.com (this is typically done within 1-2 business days).

(Remember to also check on your ATDW listings regularly to make sure they are always up to date).

Learn more about how to list with ATDW, or update an existing listing here.

Did you know the ATDW Success Team offers free one-on-one sessions where you can learn how to unlock the full potential of your ATDW profile? Book here.

2025 Winter Campaign Paid Opportunities

FCTE partners can take advantage of additional paid opportunities from March 1, 2025 as part of our Winter campaign.

Campaign Duration: March 1 – October 31, 2025.

Campaign Buy-In Packages: Details will be released in February – check back here soon.

Booking Deadlines: ASAP. The Winter landing page will go live from March 1, 2025, so book before then to ensure your listing appears on there from day 1 of the campaign. Preferred dates for the social retargeting ads will be offered to operators in order of buy-in. TV segments may be limited depending on availability, so we recommend you book as early as possible.

More Info Coming Soon!
Aerial photo of Fraser Coast

Subscribe

Sign up

Login

Reset password

Email Sent

We have sent password reset instructions to your email address. If you don't receive instructions, check your email's spam and junk filters, or try again.
Close

Are you sure you want to exit? You will lose any unsaved changes.