The Fraser Coast’s top properties who provide accommodation occupancy details to the global monitor, STR, continue to outperform the pre-COVID 2021 year for May. While there has been a drop since the Easter peak, the weeks following have been holding up.
The week to Saturday 15 May averaged 66% with Saturday at 74%, 25 percentage points above the prior year.
The current STR report includes the top 20 properties in the region and provides market growth for the region and a property’s individual market share.
With extraordinary growth during COVID the STR monitor is a critical tool for all accommodation providers as there is no better way to track market share performance against the region.
While the majority of properties are doing well on the back of extensive regional marketing, there is no way to know if you are keeping pace with the market.
STR is free at the base level of monitoring and in most cases can be automatically connected to property booking systems, with no intervention required from staff.
OPERATOR TESTIMONIALS – STR
Rod and Deb, Sanctuary Lakes Hervey Bay: “A point of interest – from someone with very little experience in the game – we have been able to show our owners (strata titled property) that while our occupancy rate is quite high here compared to the other businesses, our income is lower than most. Because we are able to show this to them in the graphs, we can now identify that if they want more money, they need to start upgrading their rooms. Its working a charm. Money talks and no amount of discussion or photos from us has been able to make much of a difference. Now they can physically see it – so for us, the free program has been great for opening the eyes of our owners and hopefully we will be able to show them a change after they fix their issues lol. It has been a great tool.”
Testimonial – Ann, Riviera Resort: “STR offer a great insight to how we are preforming in the marketplace. I have used STR previously in several Resorts throughout Queensland and highly recommend them”.
Paul Hammond [email protected] and the STR team has a great knowledge of the industry and are available to assist should you have any issues or questions. More operators connected to STR will make our regional numbers more accurate and more helpful to individual businesses.
• Please get started today – Registration is quick and easy via – CLICK HERE
• FCTE Tourism Development Officer Brian Wright is working with operators to help them connect with the service. If you would like to know more, please email Brian [email protected]